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Ever wondered what could make you remarkable in the marketplace? Beyond price or product can you think of how to make the customer experience memorable?

If people reach you online how can you make their visit something to talk about? A satisfied customer is the best form of advertising as the saying goes.

There are reasonable one-size-fits-all website packages out there claiming to do everything you need for a pittance. Well, maybe so... but how can you differentiate yourself if your competitors also run the same plain-vanilla website engine?

It will take more than flashy graphics or slow-loading audio or video to make your mark. What about if you were able to go beyond the customer expectations?

If you are a retail outlet, free delivery is a token of trust. You absorb freight charges in your general costs and clients are relieved that they won't be penalised if they live in such and such postcode.

Taking it one step further - can you integrate your offerings with some calculating module to assess online each customer needs or expectations? Mortgage repayments, dieting plans come to mind. What about a surface calculator if you are selling carpet or paint or wallpaper?

If you are a hotel or a resort what about featuring a plan of your establishment? As you click on each room an image reveals how the place is furnished and if you click further on the window the exact view from that room scrolls on the screen. Click again to see the prices offered for different days and the availability.

Are you worried your competitors might check your site to find your occupancy rate? They already do and if not they can always use dummies to pose and report to them. But don't you think that sort of fingertip tell-me-more-as-I-go service will get people to talk about you? Even if people copy you it would be a mark of success and you would become an instant trendsetter. You can't beat that sort of reputation. Think what it could do for your "brand"...

A designer website is what your business deserves and if you have to change your procedures in the process why not. If you consider the cost of getting people to reach your web address why not make the most of the opportunity once they get there?

Go for a weekend away and conceptualise in your mind what the best customer experience could be. There is always room to streamline your office procedures. If that can be captured within the website then fulfilling rather than goofing orders should be the expected outcome - both for yourself and your valued (returning?) clients. Check out Bruno Deshayes's Web Designs

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